Occasional Drivers: People who do not own or have access to a car but who require access to one occasionally
Money Savers: People who own a car but only use it occasionally and who could do without the expense of owning one
Multiple Car Owning Households: Households with access to more than one car interested in giving up one or more of their vehicles
Commuters: People looking to utilise car club vehicles to ride share rather than commuting to work alone.
Employees and Local Businesses: People making use of car club vehicles for business travel
